For about a year now, we have been hatching the idea of revamping our baby line and giving it a more adorable mascot. Well, after months of hard work, we are finally launching our new Baby Carrot packaging, featuring the American Pika on every label. A beloved little alpine creature that you rarely witness, and abundant here in this corner of the state, this smallest member of the bunny family is busy. If you are lucky enough to see a Pika when you are up in the high mountains, you will most likely see them looking much like the one on our label with a big mouthful of greenery. These little critters harvest plants all summer and dry them on talus slopes and store them in hay piles in their homes. We can totally relate to that need. Eeep!